Case Study 01

Visit Malta

TVC, OOH, Web, Social Campaign

Positioning Malta for the discerning North American traveler.

142Pieces of content

5.5M+Organic social impressions

45%Reduced content expenses

The story

Traveling across the islands of Malta, Gozo and Comino, the Econic team captured the country's historic charm, culinary delights and authentic experiences.

To best reach untapped North American audiences, Econic's campaign brought the cast of Bachelor in Paradise to Malta, with a combined following of 700,000 across social media platforms. Our media for TVC, social and web blended modern influencer storytelling with traditional filmmaking techniques.

Econic emphasized Malta's curated luxury experiences and supported its network of private partners, including heritage sites, fine dining establishments and seaside attractions.

Market impact

In the weeks following the campaign launch, Delta Air Lines announced Malta's first direct flight from JFK, beginning June 2026, a major milestone tied to heightened U.S. demand and increased destination visibility.

Following the announcement, assets from Econic's campaign are scheduled for digital placement throughout JFK Terminal 4, reaching a record-breaking surge of North American travelers to Mediterranean destinations.

“Even though they had approximately two weeks on the island, they still managed to fill every single minute and every hour with great ideas. It looks more authentic and you can see how they were viewing things through fresh eyes. We're very proud and very happy with what they delivered.”

Jeffrey Powell Digital Marketing Manager, Visit Malta

About the client

Visit Malta is the destination management organization led by the Malta Tourism Authority (MTA), dedicated to promoting Malta as a leading destination throughout the Mediterranean.

Visit Malta plays a pivotal role in shaping and managing the nation's brand, supporting private partners, and positioning the islands as a premier Mediterranean destination for travelers seeking heritage, luxury and unforgettable experiences.

Credits

Econic

Director: Coby ResnickCo-Producer: Yanni EconomosCamera Operator: Scott BradleyCamera Operator: Coby ResnickCamera Operator: Yanni EconomosPhotographer: Vasu KalraDrone Operator: Joshua TurnerEditor: Coby ResnickScriptwriter: Maya ResnickComposer: Benjamin Rimmer