Case Study 03
Visit Oradea
Web, Social Campaign
Driving tourism to Romania's undiscovered gem.
The story
The Econic team ventured across Bihor County to capture the city's rich cultural, culinary and active attractions.
With its natural beauty, history and unique offerings, Oradea is one of Romania's top destinations. To showcase this, Econic produced six commercials for social and web, featuring influencers, FPV drone footage and stunning locations across the region.
The campaign's primary goal was to highlight Oradea's Art Nouveau architecture, cultural landmarks, wellness experiences and vibrant gastronomy, while also attracting international visitors. Through engaging social content and a new website welcome video, we reinforced the brand promise: Art Nouveau, Life Nouveau.
Market impact
In the months following the campaign launch, LOT Polish Airlines announced its first direct flights between international hub Warsaw Chopin Airport (WAW) and Oradea International (OMR), introduced to accommodate rapidly growing traveler interest driven by heightened visibility to the region.
Media from Econic's campaign was leveraged by the Oradea Destination Management Organization to help secure the partnership, marking a major milestone in expanding Oradea's global accessibility and strengthening its position as an emerging European destination.
“We worked with Econic to make our new destination advert for the Art Nouveau, Life Nouveau campaign. We used the video in many presentations and tourism expos, and it helped us show people what makes our region special. We were very happy with the results.”
Luciana Miclea Marketing Manager, Visit Oradea
About the client
Visit Oradea is the destination management organization dedicated to promoting the Romanian regions of Oradea and Băile Felix.
Visit Oradea plays a pivotal role in building and managing the city's brand, publicizing private partners, and positioning itself as a top Eastern European destination for travelers seeking a slow-living escape.
Credits
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