Case Study 02
Embark Beyond × Crafted Ireland
Web, Social Campaign
How do you capture the extraordinary?
The story
Traveling across Ireland's most remarkable landscapes, Econic joined Embark Beyond and Crafted Ireland to document an exclusive luxury travel experience showcasing the country's finest hospitality, heritage, and hidden treasures.
From helicopter journeys over the Cliffs of Moher to private encounters with local artisans, the itinerary offered an intimate look at Ireland beyond the ordinary.
Econic brought the experience to life through cinematic storytelling, producing a destination hero film, daily social recaps, and high-resolution photography for distribution across digital, social, and web platforms.
Project highlights
Market impact
Following the journey, Econic's content was distributed across partner suppliers' digital platforms, websites, and social channels, extending the experience beyond those in attendance.
Embark Beyond's travel advisors also utilized the media to showcase Ireland's luxury offerings to ultra-high-net-worth clientele, supporting personalized travel recommendations and booking opportunities.
The campaign transformed an exclusive travel experience into a lasting collection of marketing assets, connecting Ireland's finest hospitality partners with discerning international travelers.
“Econic was part of the Embark Beyond team and covered our EPIC for the week across Ireland. The video Coby produced was great, professional and a pleasure to work with.”
Crothúr Murphy CEO, Crafted Ireland
About the clients
Embark Beyond is a luxury travel advisory company specializing in bespoke journeys, exclusive experiences, and personalized service for discerning travelers worldwide.
Through its international network of advisors and hospitality partners, Embark Beyond connects clients with exceptional destinations, properties, and experiences.
Crafted Ireland is a boutique destination management company dedicated to creating tailor-made luxury journeys throughout Ireland.
With extensive local knowledge and relationships, Crafted Ireland provides exclusive access to the country's finest accommodations, cultural traditions, and authentic experiences, showcasing Ireland beyond the conventional tourist itinerary.
Credits
Selected Work
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